In the beginning, there was nothing.
Then an impish brewer piled a ludicrous amount of the finest hops into a bottle and created Epic Pale Ale, the first step on the road to hoppiness.
Not content with his folly, the brewer wanted ever more, even Epic Mayhem did not sate his appetite for massive flavours.
This zymurgyical big bang is Epic Armageddon, an apocalyptic assault on every beer lover's pre-conceptions and taste buds.
It may be too huge for this fragile planet so enjoy this beer like it was the last one on Earth.

Armageddon I.P.A.

Epic Armageddon's Facebook Page

This series of videos explains the story behind the origins of Epic Armageddon I.P.A., The West Coast IPA Challenge, the reasons for putting Epic Armageddon I.P.A. into oak barrels, naming them Pete & Melissa before putting them onto the Interislander for a six week ocean voyage between the North & South Island of New Zealand (actually it is multiple sailings between the two islands three or four times a day) and then making the beer available to taste at Beervana, Wellington Town Hall, 28th & 29th August.

Epic Adventure Part 8 - Made From New Zealand
Introduction about Luke brewing in the UK for JD Wetherspoons Real Ale Festival, then brewing some Epic Halcyon at Thornbridge Brewery (UK), using two New Zealand brewers - Luke Nicholas and Kelly Ryan, plus some New Zealand hops and New Zealand water. Then two 5 litre mini kegs are shipped from the UK for tasting by an exclusive group in Wellington, and we see the unpacking of the keg.

Epic Adventure Part 9 - Made From New Zealand
Luke introduces Colin Mallon of the Malthouse in Wellington. Colin talks about how the two got to know each other, became friends(?), traveled to the UK together for some market research, Luke pours Colin the first pint of Epic Pale Ale at the JD Wetherspoons Real Ale Festival for his birthday. A meeting with Pete Brown author of Hops & Glory, Melissa Cole and a visit to the Rake in London. And a very cool idea inspired by Pete's book.

Epic Adventure Part 10 - Made From New Zealand
Luke talks to Stephen Plowman from Hallertau BrewBar, about the origins of the West Coast IPA Challenge, a trip to California in April 2008, inspired by some crazy hoppy beers, brewing for the 2nd Annual West Coast IPA Challenge, and unleashing of some pain on the beer drinking public.

Epic Adventure Part 11 - Made From New Zealand
Luke talks to Neil "Haiku" Miller about the naming of Armageddon, Pete Brown's book Hops & Glory (again), the second coming of Armageddon and a reference to the impish brewer.

Epic Adventure Part 12 - Made From New Zealand
Luke summarizes the epic journey to this point, meeting Pete Brown, reading about his own barrel called Barry (you will need to read the book to find out the full story), two oak barrels filled with Epic Armageddon IPA, an ocean voyage on the Interislander between the North and South Island of New Zealand, here's to Pete Brown and Melissa Cole for inspiring the current stage of this epic journey.  

"Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
— Apple Computer Inc. -